The School Profile
The art and design group of Tianfu College of Southwestern University of Finance and Economics was founded in 2008. The School of Art and Design was established in 2018 and renamed the School of Art and Communication in 2023.
The School of Art and Communication has ten undergraduate and diploma majors in Environmental Design, Digital Media Art, Product Design, Visual Communication Design, Network and New Media, Communication Studies, Art Education, and four China-Britain and China-Thailand international cooperative programs. Currently, the school has more than 4,800 students. After years of unremitting development, the school has made multitudinous gratifying achievements. Environmental Design has been rated as a First-class Major in Sichuan Province, the First Batch of Undergraduate Application-oriented Demonstration Majors in Sichuan Province, and the Characteristic Backbone Major of Private Colleges and Universities in Sichuan Province. Visual Communication Design and Product Design are the Distinctive Majors of Private Colleges and Universities in Sichuan Province. Packaging Design, Residential Community Planning, Product Form Design, and Rural Landscape Design are rated First-class Courses in Sichuan Province. The teaching and research team of art design is honored as the Course-based Ideological and Political Education Demonstration Team by the Sichuan Provincial Department of Education. The team is awarded the title of Cooperative Innovation Team for Scientific Research of Sichuan Private Colleges and Universities. Over the years, the school has cultivated abundant excellent design and communication specialists for society, and it is among the first-rate private colleges and universities in terms of scale and influence in Sichuan Province.
Focusing on the university's talents’ cultivation goal of "One Mind (International Vision and Innovative Thinking) and Two Tools (Financial Management and Information Technology)", the School of Art and Communication cultivates interdisciplinary and innovative talents with global perspectives and inventive minds, combining art with financial management, art with technology, and art with cultural creation. In recent years, according to the trends and needs of regional socioeconomic-industrial development, the school has proposed a "New Technology, New Art, New Integration, New World" strategy for professional progression. The School of Art and Communication has achieved a series of fruitful results and cultivated many talents in art design and art communication, making positive contributions to the development of the regional economy.
The School of Art and Communication adheres to the educational philosophy of integrating art, science, and creativity, crystallizing a pragmatic, open-minded and innovative teaching culture. Relying on the university's advantage of interdisciplinary amalgamation, the school integrates business management, technology application, cultural expression and critical thinking into cultivating art and communication elites. The school indefatigably expands the boundaries of art design and media communication, establishing a set of distinctive paradigms for cultivating versatile and innovative students.
The school attaches great importance to practical teaching, relying on numerous school-enterprise and school-community cooperation bases to carry out creative and practical activities that deeply integrate industry and education. Every year, the school organizes students to explore the cities and villages to proceed with plentiful investigation activities. The creations of teachers and students have won multitudinous awards in various professional competitions and gained the support of the government and enterprises to implement the projects. The school pays great attention to international exchanges and cooperation. Students can participate in study tours to foreign design schools to acquire plenteous artistic experiences and expand their design horizons. The school has "Tianfu-Huddersfield University (UK) International Education Center of Art and Design " and "Tianfu-Assumption University International Talent Joint Cultivation Program", etc. Students can join international bachelor-master programs or college-to-university programs to enhance their academic qualifications and obtain better career development.
In addition to a faculty composed of professors, doctors and masters who graduated from renowned art and design colleges globally, the school also employs multifold industry leaders as double-qualified teachers. The school has signed strategic cooperation agreements with Beijing Danei Technology Co., Ltd., Beijing Phoenix Digital Technology Co., Ltd., Guanghui City (Chongqing) Big Data Technology Co., Ltd. and other well-known enterprises in China to cultivate qualified professionals needed by the industry jointly. Under the leadership of the experienced and energetic teaching team, the works of teachers and students of the school have won many awards in various domestic and international design competitions. The school has accumulated over 3,000 awards, including more than 1,000 gold and silver awards.
The School of Art and Communication is located in Longtan Headquarters New City on the Third Ring Road in downtown Chengdu, which has efficient public transport systems and abundant resources of humanities, arts and business. Chengdu, as the paradigm of the contemporary “Park City” and the center of culture, art, and design in Western China, provides students with fantastic practical learning resources and a wide range of internship-employment opportunities. The school's graduates have reached great achievements in regular employment and innovative entrepreneurship in recent years. There is also a significant upward trend in the number of students who have been admitted to graduate schools of prestigious universities with satisfying results, and many of them have been accepted into reputable universities in the United Kingdom, Japan, Australia, and other countries to continue the paths of advanced study.
The faculty will work perseveringly and unremittingly to take regional advantages and practice characteristic teaching, committed to cultivating multi-disciplinary and innovative talents with innovative spirits, international horizons, outstanding practical abilities, and social responsibilities. The School of Art and Communication aims to create a high-standard professional education group, integrating art-media disciplines and building a first-class base for art design and creative communication talents in Western China.